Óscar Muñoz García

Óscar Muñoz García

Data Architect, GroupM

Currently employed at GroupM

Previous: Brandcrumb, Havas Media, ALTEN, Universidad Politécnica de Madrid, ADSSC, Correhenares.com, Enruta.es, Centro de Estudios Euler, Aqua eSolutions, Óptica Mármol


Previous: Universidad Politécnica De Madrid



    Óscar Muñoz-García is a Data Architect focussed in Marketing Technology. He has 19 years of experience as a Software Engineer, more than 9 focussed in R&D&I projects related with Social Media Semantic Web and Programmatic Advertising, and more than 5 years of work experience in Media Agencies. Óscar got his MSc in Artificial Intelligence and a degree in Computer Science from UPM (Spain). He is expert in Semantic Web technologies and Knowledge-based systems. In these areas, he has participated in a number of European R&D projects. Currently he is finishing his PhD in Artificial Intelligence. Specialties: Programmatic Advertising, Social Media, Semantic Web, Big Data, Knowledge Engineering, NLP, Data Mining, AI, Cloud Computing, SOA, Integration Frameworks, Hadoop, Machine Learning, Agile Software Development.


Data Architect

At GroupM

From July 2015 to Present
Leading GroupM data strategy at Spain for developing products that help understanding advertising activity in media (investment, campaigns, Web analytics, audience, social media, etc. ) and optimising customer strategy, supporting the activity developed by account teams.

Senior Software Architect

At Brandcrumb

From April 2015 to July 2015
Engineering an innovative Data Management Platform for the Advertising and Publishing domains which provides precise segmentations of consumers based on their interests and buying intentions, among other sociodemographic and psychographic attributes. The DMP is being integrated with the major...
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Project Manager

At Havas Media

From 2011 to April 2015
Managing the product development of an opinion-mining platform for online brand reputation monitoring and management in social media. Managing several R&D marketing technology projects related with Social CRM, Social TV, Tailored Advertisement, and Business Intelligence. Tasks developed included...
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Systems Analyst


From 2010 to 2011
Performing consulting work for Havas Media for applying artificial intelligence methods and big data technologies for extracting, and processing content published in social media for analysing online reputation.


At Universidad Politécnica de Madrid

From 2005 to 2010
Participation in several European and Spanish R&D projects. Work as a researcher in the areas of Web 2.0, Grid and Semantic Web.

Sole Director


From 2002 to 2005
Consulting, training, support and development of ERP solutions. Integration of ERP software with ecommerce platforms. ISP activities. Web developments.

Technical Manager

At Enruta.es

From 2000 to 2001
Management of the development of a Web portal oriented to the sectors of transport and industrial vehicles.

Technical Advisor

At Correhenares.com

From 2000 to 2001
Technology advisor for the development of a Web portal from a Spanish region


At Centro de Estudios Euler

From 1999 to 2000
Work as a teacher of programming, productivity tools, mathematics and physics.

Systems Administrator

At Centro de Estudios Euler

From 1999 to 2000
Management of network systems from several companies.


At Aqua eSolutions

From 1998 to 1999
Development of an ERP application and on its adaptation to different industrial sectors by implementing vertical solutions.


At Óptica Mármol

From 1997 to 1998
Development of an application for billing and clinical data management for the optical clinics industry.