Charlotte Simon
International e-Marketing Executive, WEBpackaging/Webpac
Online Marketing and communication, Negociation, Customer Relation, Marketing, Publication, luxury markets...
• PR
• Branding
• Account Management: helping my customers to promote their products, services and company profile (Online Branding & Advertising)
• Online Marketing: SEM, SEO, SMO, customer loyalty program
• New Business Developpement. Raising awareness of the company I am working for, knowledge of the targeted markets and respect of my ambitious objectives.
• Customer Relationship Management: finding appropriate solutions and resolving post-sale issues
• Statistics analysis (Google Analytics)
I am always open to discuss any business opportunities. Don't hesitate to contact me!
WEBpackaging is the online communications platform for connectiong packaging buyers and suppliers.
In charge of Key Account Management as well as New Business Development for an online communications platform. I negotiate with decision makers of the packaging industry (beauty, cosmetics & perfumery, pharmaceutical and food & beverages) with a focus on luxury markets and French speaking countries. I am in charge of selling, upselling, invoicing and renewing customers. I also participate in the communication and marketing of company services and raising its brand awareness. I take part of social media campaigns (LinkedIn, YouTube, Twitter).
2009 - 2010I worked as an independent consultant to a Spanish wine and spirits distributor doing market studies and reports about the Spanish wine market. I was in charge of exclusive wine accessory imports, dealing with the US. I was also involved in the creation of a marketing educational program for wine professionals.
2008 - 2010I worked as an independent consultant to an American PR Communication and Marketing company involving market studies and reports about the US wine market. I also wrote proposals for tenders (European wine companies willing to promote their products on the US market) and suggest events (trade and press).
2008 - 2009I worked as a freelance wine and food writer for the oldest French wine and food magazine. I was in charge of wine tasting and rating and wine cellar management. I wrote articles about wine pairing with food. I also took care of the special wine issue published in September 2008: about 100 pages dedicated to wine purchases, winemakers’ stories. I had to write articles, to manage winemakers’ relations and photographs. I wrote of a cook book "3 ingrédients maxi" (Marie Claire Editions & France Loisirs Editions)
2008 - 2009I was in charge of PR for the book "Grands Palais - 2500 ans de passion du vin" written by Karine Valentin & Corinne Lefort, published by les idées claires. During that time I had to write press kits and press releases. I created and updated the media database and contacted media (press, radio, TV, websites). I was in charge of building relationships with media and journalists.
2007 - 2007The work I carried out involved mostly sales from France Boissons portfolio to more than 100 customers (restaurants, bars, hotels, consumers). I was in charge of customer relationship management (delivery coordination and post sales issues) and I had to coordinate with field sales force and director of sales. I helped to build and reinforce non-alcoholic, wine and spirits brands thanks to a close work with the sales force and marketing department.
2006 - 2006I represented a diverse group of clients in civil/medical malpractice litigation matters. I met with clients and developed trial strategy based on clients’ needs and recommendations. I litigated each case in full.
