Cyril Lefay

In charge of the Reporting & Planning department for Spanish activities:
- Analysing and presenting financial results to the group
- Support departments in further improve their results
- Leading a team of 3 people.

www.creads.org

In charge of all activities linked to the spanish website:
- Managing both communities (clients and users)
- SEO and SEM
- Promotions, ...

We are a web agency with the mision to centralize ideas and maximize creativity for projects like graphic design, logos, prints, web and branding campaign:

- Advertiser publish their projects on the website
- More than 20,000 users are informed of your project and can spread the word.
- On average, you'll receive more than 150 propositions
- Decide which one you like and it's yours.

Producing performance reviews of sales and KPIs to Director level.

==> Strategic consultancy:
- Analysing and presenting the profit centre performances for 3 departments (fuels, shops and car wash):
-> Financial advice: KPI’s, balance scorecards, advising on key investments, producing forecasts and budget for each departments.
-> Strategic marketing: raisng awareness of the businesses: CRM through loyalty card, promotion impacts, traffic analysis, contract benchmarking.

==> Reporting:
- Construct, and maintain tools and models to assist in the development of the analytical departments functionality (SAP integration) and provide support for other customer departments.

==> In charge of Fuel pricing strategy for the Retail department (1000 service stations)

- Pricing decisions to maximize fuels margins and volumes in the region according to oil market, with direct impact on TOTAL UK's financial results.

-> Marketing Mix: customer loyalty scheme, commercial support through presentations and contract evaluations per customer channels.
-> Product development: coordination of the launch of new product (Total Excellium): strategic rollout in the UK and positioning of the product.

- Position optimization through reduction of administrative tasks.

Managing the sales of chemical products in the UK.

==> Customer service and coordination of sales

==> Account Manager for a range of 10 products from Jan 2003 to April 2004