Franck Pérez

ARTISTIC DIRECTION
– Conception and realisation of biannual; spring/ summer and autumn/ winter collections

BRAND DIRECTION
– Conception and realisation of brand imagery
– Creation of campaign and collection concept book relative to trend and artistic vision
– Selection and coordination of artistic team.
– Collaboration with leading stylists, art directors and photographers (e.g. Guy Aroch)

BRAND SPOKESPERSON – Multilingual
– Public and media relations spokesperson; engagements and editorial
– Presentation of artistic direction at premier international industry events
E.g. Jean Louis David International Event, Cosmoprof 2008 Bologne

BRAND COMMUNICATION – Biannual
– Creative collaboration of brand communications including international magazine and outdoor
– Creative direction of event and marketing kit content
– Collaboration with marketing team to execute events and marketing kits

FRANCHISEE COMMUNICATION
– Multilingual presentation at biannual events in France, Spain, Italy, Poland, Russia (+1,100 salons in the world)
– Live stage and pre-recorded presentation of artisic direction
– Presentation of new products and services; in collaboration with marketing team
– Creative direction and coordination of franchisee marketing materials incl. press kits and image support

TRAINING the TRAINERS – Quarterly
– Creation and direction of new training processes and artistic techniques for dedicated teams of trainers in France, Italy, Spain and Poland (30 senior trainers)
– Full instruction on technique, integrating new product and service offerings
– Multilingual live presentations supported by pre-recorded multilingual instructional DVD’s NB: also used in salon as customer communication tool

PRODUCT & SERVICE DEVELOPMENT
– Direction on the range platform for Jean Louis David brand product – JLD
– International sourcing and testing of (other) industry product for customer choice and selection in salons
E.g. launched new hair extension service in 400 salons (2007)

TRAINING
– Direction and management of Training Centre
– Leadership, direction and management of trainers and team coaches
– Creation and realisation of Spain specific training resource kits
– Executed brand presentations in Spanish to be distributed via DVD

FRANCHISE SUPPORT
– Liaison with and monitoring of Spanish network (+100 salons)
– Provision of operational guidance, assistance and training where appropriate

– Training responsibilities; France, Spain, Italy, USA & Poland.
– USA launch responsibilities;
Lead training sessions to Salon managers and trainers
– Poland launch responsibilities;
Directed salon design layout (20 Salons) and lead brand training