Geoffroy Staron

Collecting and analyzing performance data to answer key questions by developing potential solutions and presenting clear and actionable recommendations
* Designing and creating executive level market research reports
* Developing and setting up performance tests, tracking data, analyzing results, and reporting findings along with recommendations for next steps
* Continuously improving the reporting format based on feedback from the Sales & Marketing team and best practices from other firms
* Developing and maintaining an organized system for periodic merchant performance analyses

• Conversion rate optimization: Analyze and make recommendations over the A/B tests ran on the website
• Improve the performance of a testing method: evaluate the accuracy and define a new process
• Provide deep understanding over websites products: define the process, analyze each steps, understand the churn and customer behavior, define priorities to improve the success of this product

- Weekly and monthly analysis of website and mobile application statistics (website audience, sales, unique visitors, sales...)
- Improve the efficiency measurement of each products: understand product manager's needs, summarize information, build automatic report with Business Object
- Analysis of key periods and recommendations to product managers

- Partnerships development : SEO, exchanging content, search for partners events
- Product development and community management : take care of legal problems, organize events, viral marketing, pages title, usability test, improve website content
- Competition watch : Bench marketing
- Launch of the iPhone app: testing, bug reporting, communication

This company was growing very fast and so having financial problem.
The aim of this internship was first to analyse its funding systems and the cost of it, then to get information about factoring system (build a simulation to have the monthly cost), and finally tell the company if it had to go on this funding system or no.