José Bernabé

LEARNING TO LOOK

Every body has been an illustrator sometime. Since we are kids we are looking for forms in the clouds of the sky. We can see faces, gigant bees, dragons, planes ....
That`s what i do. I play with all the elements of the environment and they take meaning in the eyes of the observer. I use drawings, wood, stones...every thing can be used.

As designer, often a design seems to be too much simple, but we can`t forget that in the most cases the most difficult thing is to identify the superfluous thing and eliminate it.
All superfluous things instead of adding up, remains. An effective design tries to capture the essential thing.

In this searching of the essential thing, i use the simil, the metaphor or the hyperbole between others.
This joined a correct organization in the space for a correct reading of the message, to be conscious of the context we are working and know to whom the design is directed, it will give us a good design and an effective message.

Another fundamental point is the transmission of the emotions.
Every message needs an emotional appropriate approach, happiness, sadness, action, reflection ... the capacity of a design to be able to emotionate you is joined to its efficiency.

AWARDS

- National Prize Anuaria to the best corporative program.(Spain)
- National Prize Anuaria to the best poster(Spain)
- Winner animation contest "Animainzón" with "Entre Catas"(special wine prize").
- Finalist in contest " Colores de la Calle".
- Finalist in poster contest "San Silvestre Salmantina"
- Selected in Notodofilmfestival 2008. Shorts
- Finalist en poster contest "Shorts Festival Soria"
- Project selected for the yearbook 2003 of the School of Art and Superior of Design (Murcia).