Luke Allen

• Management of the Viadeo EMEA partnerships team based in London, Milan, Madrid and Barcelona. The partnerships team underscores the development of the business through driving new member growth, negotiating strategic content and news partnerships, increasing traffic & brand positioning.
• Management, mentoring and motivation of the partner managers, adding value to his/ her activity, process improvement, communicating the value of partnering with Viadeo.
• Performance objectives: hitting personal and over-riding team targets.
• Thought leadership, public-speaking.

• Accountable for driving sales of IP and Wifi-based Geolocation solutions for the online enterprise in all end market verticals (adserving, content management platforms, marketing analytics, CNP fraud, user authentication) through solution-selling sales methods.
• Development of direct sales and channel strategies (OEMs & VARs) for the assigned territories.
• Negotiation of strategic product development deals with telecommunication companies and ISPs to acquire core IP infrastructure data.
• Ultimate responsibility for marketing strategy, sales strategy and pipeline development for the territories.

• Product portfolio: The Economist; BusinessWeek; CNN New York; Euronews
• “Aperturas” department: a strategic department responsible for project initiation through collaborating with embassies in London, Washington and Madrid.
• Role: Meeting with Ambassadors to propose them communication packages designed to meet the country’s communication objectives.