Roberto Pujol

Manage a €32 million business unit responsible for Endoscopy, Instruments, Technical Service and Joint Preservation in Spain & Portugal. Ofering a complete solution of Medical Devices capital equipment, consumable, implants and technical service. Leveraging on a team of more than 50 people, including direct sales team, agents, distributors, marketing and technical service.
- Restructure the business into franchises and work as part of a European business;
- Participate in the strategic management of the company as a member of the company’s Management Group;
- Implement an optimal sales structure encompassing direct sales, distributors and agents;
- Reduce employee attraction to less than 5% in 2010; from a 20% in 2009;
- Deliver sales over €32 million (12% growth YoY in 2010) and increase operating income in 8%;
- Indirect channel sales growth over 20% during 2010, consistently increasing market share;
- Creation of one team in Iberia, encompassing the Spanish and Portuguese teams;

- Development and implementation of a local business plan to deliver global strategy, 16% sales growth, and margin maintenance;
- Attract, develop and retain talent, reducing employee attrition from 20% a year to 4% last year;
- Development and implementation of local marketing strategy and local marketing campaigns, leading to a 12% growth in active customer base YoY.
- Responsible for P&L, budgeting and forecasting;
- Leverage the business through process improvements and automation;

- Responsible for marketing the cardiology line of products in the Cordis Franchise within the Medical Devices and Diagnostics group.
- Management of product life cycle, pipeline of new products, leveraging switches on product versions; assessment of the marketplace, competitors, partners, legislation; maintain sales force updated on clinical research and market related issues.
- Liaison the regional product manager, franchise local director, sales manager and sales force on all issues related to marketing.

Business Unit Manager
September 2001 – March 2005 (3 years 7 months)
- Responsible for a business unit, accountable for its profits and losses, with functions such as finding new prospects, selling projects, deploying and maintaining it.
- Developing projects mainly in the distribution sector (Technology and Pharmaceutical products), but experienced in service and telecom sectors as well.
- Responsible for sales in excess of 8% of total company revenue.
- Management of a multidisciplinary team of five people (sales and project), and over thirty project consultants.




Project Manager at Microsiga Software
June 2000 – August 2001 (1 year 3 months)

- Management of implementation projects in Brazil and Latin America, with value in excess of 600 thousand euros a year, mainly in the sectors of distribution (technology products) and services.
- Responsible for a team of eight multidisciplinary consultants, their training, performance evaluation and coaching.
- Managing all aspects of project life cycle, such as time, costs, scope, risk, communication, acquisitions, human resources and quality.




Business Analysts at Microsiga Software [ Edit ]
February 1999 – May 2000 (1 year 4 months)

- Direct involvement in deploying projects in customers, working side by side with other consultants and managed by a Project Manager.
- Focused on international customers, mainly from distribution (Technology and Pharmaceutical industries) and telecom sectors.