Vincent Mallet
Marketing Manager / South West Europe, IBM
Hi, I have been working for seven years in two advertising groups (Publicis, then EURO RSCG; I have been recruited by IBM EMEA where I enjoyed different positions during the last twelve years.
I am currently in assignment for two years in Madrid/Spain where I support the South West Europe Senior Vice President of Marketing by taking care of our overall Management System.
One of the things I Highly appreciate in my career at IBM is to have been exposed to a vast number of countries (US + 11 European countries + ZA and Israel); and imilalry, to have managed during the last 5 years a multicultural team of reportees; this is a priceless experience.
Since I started to work, from advertising to marketing,I was given the opportunity to deploy Brand strategies, marketing and communications programs, advertising campaigns, all this on a 360 degree integrated perspective.
24 contacts- Managing the Marketing Management System
- Reviewing & Analyzing the Business & Marketing pipelines
- Managing the Client references program for South West Europe
- Supporting/Assisting the senior VP of Marketing
2004 - 2008- In charge of consolidated advertising (Business Units + Corporate) for all media (TV, Print, Interactive).
- Represent Europe within the Core team in charge of defining the Brand Architecture, the budgets, and the advertising campaigns at Global level.
Achievements: After one year, IBM was recognized as the undisputed leader of On Demand Business Solutions provider (measured through quantitative research).
2002 - 2004Implementation and management of an integrated program supporting solutions marketing towards large enterprises target audience (+1000) in France, Germany, Italy and the UK.
Achievements: In eighteen months, the marketing pipeline was increased by +35% compared to plan.
2000 - 2002Implementation and management of a new marketing program for thirteen EMEA
countries: local teams training, planning audits, creation of integrated campaigns, follow-up of their local marketing development.
Achievements: After three months, one sole marketing plan supported with one unique campaign was issued (vs10 previously); Business revenue increased by +23%; diminution of negative attributes and enhancement of positive attributes (measured through quantitative research).
1999 - 2000Strategic WW development, creation and adaptation of campaigns at geo and local levels, and follow up media in twenty EMEA countries.
Achievements: Development of “e-business” and consideration leadership in EMEA; enhancement of ten positive attributes (measured through quantitative research).
1997 - 1999Adaptation and creation of an advertising portfolio, local adaptation management and follow-up of media in France, Germany, Italy and UK.
Achievements: Increase of +18% of business partners acquired compared with the objective.
1995 - 1997Management of : HAAGEN DASZ, MICROSOFT France & PHILIPS Media (PC games); JACQUES VABRE (Coffee - Kraft group); ZENITH DATA SYSTEM.
In a nutshell : Marketing and advertising positioning of the Brands and their products portfolios; new products development; large amount of TV, radio and print ads produced.
Achievements: Re-launch of the brand JACQUES VABRE; several major campaigns production (JV / Les Cafés du Monde, MICROSOFT / Encarta…) ; Pitch for ZDS won.
1993 - 1995Support to: BANANIA (CPC), JACQUES VABRE (Coffee - Kraft France), LEVI'S,
MICROSOFT, PERNOD RICARD (Pastis 51, Soho, Aberlour), PHILIPS Consumer
electronics, LA MONDIALE (insurance), TDK ; National Tourism Office of Israel.
In a nutshell : Marketing and advertising positioning of the Brands and their products portfolios; creative briefs; participation to pitches.
Achievements: Pitches for NTOI and for MICROSOFT won.
1990 - 1992Support to : FRANCE TELECOM Entreprises & GORE-TEX, ORANGINA (France & Europe).
In a nutshell : Marketing and advertising positioning of the Brands and their products portfolios; creative briefs; participation to pitches.
Achievements: Pitches for Orangina Europe and for GORE-TEX won.