Cristina Alcaraz
Product manager trainee (e-marketing Deparment), Eli Lilly & Co, Madrid
Market Analysis and search for opportunities
Develop campaign and promotional materials
Project manager: Adcirca’s website
Tools of control and analysis of results
Project Tracking
Product positioning and key messages
Customer segmentation Development of scientific material.
Collaboration with National Scientific Societies and attendance to congresses Extensive knowledge of e-channels and new markets
Development of new e-marketing actions directed to physicians
2010 - 2010Head of cashier Management and control of the money box
Visual Merchandiser: implementation of the marketing strategy in the store