Elodie Pontaut

• Press office activities and event management for Prada Parfums – Fragrance and Skincare S.L.
• Event management (Jo Malone London, Wine and Champagne industry, Red Cross Spain, etc.)

• Event management: package press event guidelines to instruct markets on how to implement and optimize press presentations/events, coordinate organization of press presentations and other ad hoc events in 40 markets worldwide.

• VIP and celebrity outreach: structure and pilot VIP and celebrity programs, on a local and international scale; supervise LA-based entertainment marketing agency in charge of outreach and special events.

• Press office: plan and implement press programs, develop and produce press materials to support launches and other PR initiatives, drive press coverage in the markets through continuous contact with local PRs, manage Q&As and interviews with key spokespeople.

• Prepare and maintain budgets for all PR projects under own scope; report to both parent companies on all PR activities.

• Supervised the Workplace Services Department staff for the two Barcelona sites holding over 500 employees: reception, mailroom and buidling maintenance.

• Organized and set up corporate events.

• Implemented PR strategy to support brand image of clients; local and national press relations; organization of press presentations and special events; development and production of PR materials.

• Implemented and managed promotion campaign for the French apéritif wine Lillet through events at the point of sale and special events in art galleries, trendy bars and restaurants (NYC, Miami Beach). Supervised staff of hostesses and merchandising support.