Gemma Sánchez
Directivo, Empresa
SALMANTRADE
Iternational Distribution of Iberian Products
www.salmantrade.com
Currently consumers look for pleasing and gratifing nutriments,which carter to the pleasure of the senses in a wider sense. This search for nutritional plasure leads us to new alimentary habits which oblige us to take into account three elements which,for SALMANTRADE, have become the pillars of our company strategy:
.The firs is the cultural historical factor which has determined the selection of the delicacies which have deligheted even the most demanding palates of our peninsula for centuries.
.The second deals with preserving the essence of our traditions whilst taking advantage of the opportunities presented by new technologies.
. And finally, health;the dietetic nutritive aspects.
SALMANTRADE products follow a rigorous surveillance system which allows us to trace both the origin of the products and the specif steps of their processing.
We conclude that SALMANTRADE is a synonym for QUALITY,FORMALITY and SERVICE.
21 contactos2005 - 2006Consolidation of the Plan of Merchandising in Cataluña / Implantation of the different campaigns in the establishments of the community / Designed flatly Bermuda grasses for new shops / Creation of new solutions and supports PLV, as well as management of the existing ones / Management of linear and heads of gondola / Control of stock / Negotiation of Corners with providers
2002 - 2004Making of Plan of Marketing / Control of the budget of Marketing / Trade Marketing / Throwing of products to the channel / Establishment of the politics of promotions and discounts / Management of the External and Internal Communication / Configuration and maintenance of the Corporate Image / Organization of Events.
2000 - 2000Establishment and pursuit of relations with journalists of mass media, writing of dossieres of press, press releases, call of press conferences and strategic analysis of the plan of communication.
