Ignacio Cañaveral Ladrón de Guevara

Identified and evaluated market entry strategies for new technologies worldwide operations including France, India, USA, Tanzania and South Africa. Reported to the European R&D Program Manager.

• Initiated new R&D business strategies for biofuels generation by mentoring the biomass plan for the largest cogeneration plant in Europe, receiving the highest score from the French government.
• Inspired new business value propositions, resolving budget setting and resources allocation, and implemented projects under different national and European funding programs which generated funds over €30 million.
• Presided committees and public-private stakeholders’ consortium partnership formed by working groups over 25 companies. Advised the technical committee of the Agroenergy project of the Andalusia Technology Corp. and the Pilot R&D Project of the Andalusian Society for Biomass Valorization.
• Part of the team that introduced the worldwide business sustainability certification concept.

Managed and headed the corporate strategic business plan of the commodities market 2007-2015. Negotiated the procurement policy and mentored the sustainability of the new vertical integration business model. Organized marketing campaigns and oriented new product developments strategies. Reported to the Executive Vice President of Commodities and to the Executive Vice President of Abengoa Bioenergy Trading.

• Handled strategic market studies, financial analysis and researched the worldwide market opportunities in the commodities sector.
• Negotiated and shaped large partnership agreements with strategic worldwide operators and suppliers by conducting onsite market examinations and supply chain management. Fulfilled agreements with operators and traders. The operations reach the year worth €200 Million.
• Identified and evaluated market entry strategies. Designed and implemented the Corporate Strategic Business Plan by applying the McKinsey model. Opened new markets with imports value of 8 Million Euros.
• Evaluated future business value creation with a Sustainable Vertical Integration project and presided the Deloitte’s subcontracting participation. Analyzed the business viability in different countries in South America, Africa and Asia. Managed relationship with the CEO to ensure the adoption of the strategic business model recommendations.
• Led quantitative & qualitative market research to understand purchaser needs and drove new product developments strategies.
• Led the company's presence in international fairs and the institutional communication and developed international relations by carrying out marketing and commercial campaigns.
• Led the commodity division of the capital syndication worth €1,000 million for the construction of 3 ethanol plants in Europe (France, Germany and UK). Mentored and supervised the financing scenarios by considering different options of supplying.
• Advised and coordinated several international consulting projects outsourced to Deloitte, Ernst & Young, PwC; ECOFYS and others. Assisted Life Cycle Analysis projects, Business Feasibility, Market Analysis and Capital Investment Tenders involvement.
• Advised at international level as expert speaker in Brussels for the European Commission.

Directed and controlled the nationwide activities of purchases and supplies. Managed and controlled inventories, warehouses, in-house manufacturing, assembly and logistical activities. Reporting to the Managing Director of Commodities.

• Developed and improved of metrics to measure operational performance of the over 150 agents’ network which procured operations valued over €20 Mill.
• Expanded by 30% and reconciled the commercial activities and organized marketing campaigns above 41 provinces. Mediated and influenced in conferences through the country (ref. can be provided). Launched communication campaigns budgets over €300,000.

Marketed the international activities for fresh fruit and vegetable wholesalers of purchases and supplies. Reporting to the Managing Director of Distrimex (Delta Blau subsidiary of Distrimex).

• Captured new suppliers and connected new solutions for the complexities involved in the products management and managed the exporting international logistic. Daily transactions flow worth €200,000.

As company’s founder, managed and headed the overall operations and consolidating the P&L. In charge of 8 to 50 people.

• Developed an exclusive outsourcing for Alcaliber (Abello’s Laboratories: Torreal Group) by administrating the legal opium production for pharmaceutical treatments which annual services turnover worth €400,000.
• Acquired 82% of the company in 2000 and innovated the company to a consulting environmental engineering which provided solutions in Project Management and Services, ranging from conception and design to final operation.
• Achievements: 1) Maximum yields obtained in the history of Alcaliber; 2) Implemented many engineering projects and consulting for Spanish prestigious firms; 3) Designation as an Engineer in the courts of Seville litigation; 4) Opened the subsidiary of Agrogesa "ACG Engineers" in Malaga to manage the Assistance of the Environment Ministry awarded Agrogesa along with Dragados’ Group; and 5) Closure of the company.