Ramon Perez Alcala

Ramon Perez Alcala

Sales and Marketing Director in career transition
 

Currently employed at In career transition

Previous: ÁREAS S.A., LIBRERÍAS BERTRAND S.L. (BERTELSMANN) , FNAC ESPAÑA S.A., DECATHLON ESPAÑA S.A.U.

 

Previous: IESE BUSINESS SCHOOL UNIVERSITY OF NAVARRA, INSEAD, INSTITUT CATALÀ DE TECNOLOGIA, Universitat Autónoma de Barcelona

 

    Summary

    EXECUTIVE SUMMARY Degree, Master’s Degree and Executive Education in two prestigious international business schools, I have 14 years of experience in managerial positions in Sales, Marketing and Business Development areas of Retail Businesses, always in consolidated European multinational companies. I have a professional proficiency in 4 languages (English, French, Spanish and Catalan), I have knowledge in other 3 languages (German, Italian and Portuguese) and I'm used to work in multicultural environments. With a global and strategic vision in decision-making, I have been responsible for important turnover volumes with own brands, I have boost start-up companies, I have participated in mergers and acquisitions, I have managed franchises, and I have led strategic projects and multidisciplinary teams, always ensuring the success of the entrusted projects. Main Industry Experience: Media, Publishing, Specialized retail (Fashion, sports, Technology, Travel), MMCG, Food & Beverage. Main Expertise Areas: Profit&Loss statement management; sales teams management; strategy definition and execution; business and services new model generation; business development; marketing (branding, positioning, trade marketing, merchandising, product range definition, pricing, loyalty programs, on-line); media and public relationships; advertising. Main Skills: proactivity, entrepreneuship, dynamism, operations-focused, decision making, high performing team management, analytic skills, communication, planning & method, responsibility, commitment, creativity, flexibility.

Experiences

European Sales, Marketing and Business Development Director

At In career transition

From octubre 2014 to Present
CURRENT PROFESSIONAL OBJECTIVE To develop a new professional challenge of high responsibility in Marketing, Sales and Business Development Direction that combines strategic thinking and operative implementation. I like to contribute to a dynamic, goal-oriented organization, having a strong...
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Marketing Manager

At ÁREAS S.A.

From septiembre 2011 to septiembre 2014
Main Responsibilities: + Leadership of strategy for the marketing and sales areas, by giving support to the CEO for the business development and relationship with the shopping mall operators and concessionaire companies. + Travel retail concession tender’s preparation to operate food/beverage and...
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Sales and Marketing Director, reporting to CEO

At LIBRERÍAS BERTRAND S.L. (BERTELSMANN)

From 2007 to 2011
Main Responsibilities: + Responsible in sales an marketing areas of the strategy and operative implementation for the opening and growth (9 bookstores + on-line book downloading platform). + MKT: Internal and external policies: shop concept, merchandising, services, media strategy, online...
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INSEAD, Fontainebleau

Executive PFO Program for Bertelsmann University, INSEAD

junio 2009
Strategy, Finance, Management
 

National Sales Coordinator for Spain (Bookshop, Press and Stationery department)

At FNAC ESPAÑA S.A.

From 2003 to 2007
Main Responsibilities and Principal Achievements: + Sales management of the book department (60ME P&L) and sales people. + Sales, mix of stocks and competitors supervision. Business market opportunities analysis and promotions. + Coordination for new openings and production of National...
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Deputy Store Manager

At DECATHLON ESPAÑA S.A.U.

From 2000 to 2003
 

Universitat Autónoma de Barcelona, Bellaterra

Licentiate degree, Translation and Interpretation., Universitat Autónoma de Barcelona

From septiembre 1992 to julio 1996
English and French Interpretor
 

Skills

 
  • Advertising
  • Branding
  • Business development
  • Business Process Management
  • Loyalty
  • Management
  • Media
  • Merchandising
  • Show all skills (14)

Langues parlées

 

Centres d'intérêt

 
  • Basketball
  • Business Development
  • Economy
  • History
  • Marketing
  • Publishing
  • Retail
  • Sales