Sergio Lopez-Chicheri

Sergio Lopez-Chicheri

Business Alliance Manager - Enterprise Business, Hewlett Packard

Currently employed at Hewlett Packard

Previous: Hewlett-Packard, Compaq Computers España, Bull, Black Box Networks (Grupo Payma), Tulip Computers, Metrologie, Alitalia


Previous: Cámara Oficial De Comercio E Industria De Madrid, ESIC



    I’m an ITC professional with good sales, business and marketing skills, that during the last twenty years, has worked a significant number of different positions in Multinational Companies, oriented towards clear and measurable objectives. I am a recognized professional in Spain for the Alliance & Channel ITC market who has obtained high experience in Marketing, Product, Sales, Channels and Alliances. Personal Assets: • Constructive and Collaborative • Hard worker • Commitment and Loyalty • Imaginative and innovative • Humility and honesty • Strong group work believer • Fighting spirit, Constancy, Perseverance. • Ability of creating new links between people and groups. • Analytic & Reflexive attitude dealing with any problem. • Determination • Results Oriented. What do I know best?: • Alliances & Channels Strategies, Sales and Marketing Plans • Projects and Business Opportunities generation in customers. • New Business Services and Solution definitions. • Manage people with direct or indirect reporting • Marketing Strategies and go to market • Retail Account Management What are my professional main interests?: • Maximize the leverage on Channels and Alliances to overachieve my company’s Goals. • Develop a solid career within a major international Corporation And these are my main achievements: • Constantly overachieved both qualitative and sales quota objectives. • Build a strong and solid relationship with the alliances I manage.


Business Alliance Manager - Enterprise Business

At Hewlett Packard

From 2011 to Present
Reporting to the Alliances Sales Director: • Achieve the yearly sales objective by Alliance Partner (Microsoft, SAP, Oracle and Accenture). • Manage the pipeline and forecast sales report. • Define & execute a Business Plan for Spain in each partner in order to achieve operational & productivity...
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ISV's Global Alliance Manager

At Hewlett-Packard

From octubre 2003 to octubre 2011
Reporting to the Alliances Director. I manage a group of two people in order to: • Define the marketing and sales strategy with each of the top ISVs for the Spanish market (Microsoft, Oracle, SAP, Bea and Siebel) • Demonstrate leadership within the Alliance team and ensure successful engagement...
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Microsoft Alliance Business Manager

At Hewlett-Packard

From mayo 2002 to octubre 2003
May 2002– October 2003 (1 year 6 months)Madrid Area, Spain Reporting to the Alliances Director • Define the marketing and sales strategy with Microsoft in order to achieve sales objetives.

Business Development Manager

At Compaq Computers España

From enero 2001 to abril 2002
Reporting to Personal Systems Group Director: • In charge of the Business Development of PCs, Workstations, Portables and Handhelds. • Define the Alliances Strategy and Plan for the professional and consumer products and services in order to position new products and find new markets. • Generate...
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Product & Marketing Manager, Intel Servers & PCs

At Bull

From septiembre 1998 to enero 2001
Reporting to the Iberia country manager: • Define the Product & Marketing Strategy and Plan for wintel products (PCs & Servers) in Spain and Portugal. • Negotiate with NEC EMEA the product, price, promotion and stock rotation. • Relation with partners for the development of marketing plans. •...
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Marketing Manager

At Black Box Networks (Grupo Payma)

From mayo 1995 to septiembre 1998
Reporting to the country manager I manage a group of two people in order to: • Define the product and marketing strategy for network products. • Increase top margin product mix. • Create and maintain the online channel sales strategy. • Coordinate and create different programs and Marketing...
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Marketing Manager

At Tulip Computers

From marzo 1994 to mayo 1995
Reporting to the country Sales Director I manage a group of four people in order to: • Communication with the customers, partners and media. • Head of the telemarketing department with an indirect objective of sales of 3.400 PCs • Head of the telesales department with a direct objective of sales...
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At Metrologie

From febrero 1992 to marzo 1994
Reporting to the Iberia Country Manager I manage a group of three people in order to: • Coordinate and create different programs and Marketing Campaigns. • Relation with vendors such as Microsoft, Philips, Intel, Zenith Data Systems, Mannesman Tally, Allied Telesys, Logitech,.. new products...
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ESIC, Pozuelo De Alarcón

Licenciado en Gestion Comercial y Marketing , Licenciado en Gestión Comercial y Marketing

From 1986 to 1991


  • B2B
  • Cloud Computing
  • Hard Worker
  • Microsoft
  • Negotiation
  • Oracle
  • Outsourcing y Offshoring
  • Results Oriented
  • Show all skills (10)

Langues parlées


Centres d'intérêt

  • B2B
  • Business Development
  • Partners & Executive Level Relationships
  • Solution Sales
  • Solutions Marketing