Anne-Claire Lecat

Online Advertising company specialized in Email Marketing and Display : designs and sells high quality performance-based acquisition services for online advertisers.

Tasks:
- Campaign management: planning, creating creative materials, trafficking, test and campaign validation with external partners, follow-up.

- Reporting: analysis of campaign metrics, performance and tests

- Creative: manage, test, and optimize client direct response creatives. Set-up new creative brief and manage the design process with our graphic designers

- Advertiser and industry Benchmark

Clients: Carrefour, Auchan, Casino

Brief Agencies for Display material and FSU creation on a daily basis.

Manage Graphic conception of the Stategic Category management project.

Launch promotional Events for the movie “Camping 2”: Promotional lottery in store, Stands for Client Forum, Sales events.

Follow-up Financial turnover & report to Top management: P&L and Post mortem analysis.

Results: Learn to be a multitasker by working with responsibility and autonomy

Analyze Panel for M&S meetings: Market studies, Benchmark studies.

Manage Trade Marketing missions: Brief agency, Create Display material and FSU, Partnerships and promotional operations in store.

Learn to collect consumer insights trough consumer studies: Interviews creation and analysis (qualitative & quantitative), Focus group.

Result: A good knowledge of IT products through analysis and interaction with Sales Teams