Antoine Grillon

Using the new technologies (some may call it web 2.0, social media, rich media...) in order to empower Internet users, implement a bottom-up innovation process, improve internal collaboration... Basically doing what I love: New medias, Collaboration and Innovation

Financed by the French Incubateur Carinna and in partnership with CNRS researchers from the UTT (Universite Technologique de Troyes), we developed a collaborative and social platform for promoting designers, improve the communication of companies through the Internet channel, featuring new artists directly to their customers.

The targeted market was clearly the high-end of the market in order to improve return customer rates and engage customers in a much more interactive and valued way.

social media - collaborative marketing - consommacteur - creative commons - rich media - 360 degrees strategy...

Part of the OMD digital department in Paris, I planned, implemented and managed online advertising campaigns for companies like Nissan, Mc Donalds, Easyjet, Longchamp.... I learned, thanks to the team I was part of, how to effectively negotiate with some of the biggest French websites (Media Buyer), enhance my creativity, create ROI models on multiple platforms and sometimes, push "a bit" of advertising in the face of beloved Internet users.

As part of the Marketing Department in charge of TF1.fr, biggest media website in France, my daily tasks were diverse thanks to the liberty I had:
- Start the commercialisation of a 1 Million Users DBB
- Daily analyses of the website performances (in interaction with TV actions)
- Recommendation on actions to take regarding our audience (Xiti)
- Discovered the Internet world and immediately loved it!!