Guillaume Bril
Directeur Commercial, Liligo.com
J'ai commencé à travailler sur des projets Web en 1998 chez iBazar (eBay), puis j'ai participé à la création de la régie publicitaire iBazar Network.
En 2000, je rejoins le Groupe Vivendi pour y développer le portail de services mobiles Vizzavi. Une fois ces services lancés et reconnus comme générateurs de chiffre d'affaire pour l'entreprise, je deviens responsable Espagne et Portugal chez Mobivillage en 2004. Entre 2006 a 2007, j'ai développe l'activité de Emailing Network (Experian), un des leaders Européens du e-marketing. En 2007 j'ai rejoint Splendia pour m'occuper de son développement. Apres avoir contribué avec succès au développement de Splendia devenu entre temps le leader mondial de la réservation d'hôtels de luxe je suis dorénavant directeur commercial de Liligo.com
* Global Sales Director:
- Monetization of liligo.com (web, mobile, email)
- Sales team management
- My KPI = Revenue per Search > my only goal = raise it!
* Spain & Italy Country Manager:
- Marketing & Communication plan definition, implementation and reporting
- Traffic acquisition: SEM, SEO, Affiliation, Partnerships, Branding, Performance Media.
- Public Relations : Management of press relationships
- Management: Affiliation platforms, PR agencies, SEM agency, Retargeting agency plus a team of 4
- Sales: strategy and development of revenues (Advertising and Affiliation), Manage customer portfolio
* Director Liligo Travel Network:
- Launch & Management of ad sales house
- Development and management of customers and publishers portfolio
- Development of BtoB awareness
- Management of a team of 3
* Global Business Development:
- Negotiation, implementation and optimisation of strategic partnerships (eg : White label deal with Edreams)
* Feeling Manager
- organize seminar & team building activities
2005 - 2011Artists booking and management agency. Events organization, PR, Music Marketing, Partnerships. Over 50 shows produced in Spain with artists like: Mix Master Mike, Loo&Placido, Kid Loco, 7 Notas 7 Colores, Hocus Pocus, Dani Siciliano, Noze, Rubin Steiner.
2007 - 2009Managing the business development department which objectives are to launch new products and services contributing to the brand positioning and creating new revenue streams. In charge of Ancillary services, hotel business, strategic partnerships, advertising, transversal deal making, Benchmarking and Market watch.
2006 - 2007Permission Marketing, Email Marketing, Industrial Emailing Platform, CRM, Datamining, Profiling ...
Recruitment of Partners Network - Responsible of Clients portfolio (Sp, Fr, Uk, De) Definition of Sales Strategy. Recruitment and Management of Production team. Development of a new technical platform.
2004 - 2005Head of Music: Majors & Independents labels licensing, marketing and mobile platform deals with EMI, BMG, Warner, Sony, Fcom and, Naïve. Special Marketing operations: Britney-Orange, Dido-SFR, Outkast-Fnac. Development of client portfolio: Fnac, M6, SFR, Canal+, Nokia. Head of Spanish operations: Content localisation and deals with Telefonica, Vodafone, Vale Music.
Licence acquisitions; Creation of a new brand; Setup of mobile video and premium SMS offerings.
2000 - 2003Responsible of the location based services project and of the Entertainment, Travel and Mobile thematics.
Responsible of content purchasing for the above thematics (benchmark, negotiation, formalisation, implementation) and for web, wap, pda, Itv, audiotel and sms applications.
Development of commercial partnerships with the OPCO. Launch of Vodafone Live
Launch of new revenue generating services such as: sms games, mobile personalization, premium ivr games, albuming service, and proximity information services.
Coordination with shareowners and EHQ (VU and Vodafone).
1999 - 2000Launch and development of iBazar activities in France and abroad: Italia, Spain, Belgium, Portugal, Netherlands, and Brazil.
Creation of the international ad sales BU iBazar Network (CA FY00 2M€) Negotiation of commercial partnerships: Banks, Insurances, and E-commerce
