Jonathan Zetlaoui

Manager, Pricing Strategy & Business Transformation – Managing team of 3:
• Lead Pricing Strategy project in Europe (identification of value drivers, redefinition of Vistaprint price positioning and go-to-market approach), reporting to Vistaprint VPs
• Led Pricing Optimisation project, resulting in ~$10m yearly increase in gross margin
• Lead transformation project in Europe aimed at significantly realigning Vistaprint positioning to market standards, reporting to VP and Chief Customer Officer

Promoted from Senior Specialist then Associate Manager.

Manager, Product Marketing – Digital Products and Shipping:
• Define new product roadmap and manage the optimisation of the existing products portfolio
• Lead new products launch projects in collaboration with Software Engineering: value proposition and business requirements definition, pricing, marketing planning
• Lead Shipping Overhaul project (value proposition, pricing, end-to-end user experience)

Strategy and Management Consulting.

Assignments include:
- Network organisation redesign for a French telecom operator: Led the operator to perform a process and organisation turnaround aiming at maintaining the quality of service while achieving a yearly 30m€ cost reduction (17% of cost base)
- Internet Strategy for a leading French retail bank: Implemented a customer-centric communication and distribution strategy aiming at positioning the Internet as the main acquisition channel, expected to grow EBIT by 40-80m€ within 4 years
- Mobile TV (DVB-H) strategy for French pay-TV operator: Provided end-to-end support for business planning, channel strategy, lobbying plan definition and bid book writing; the operator was awarded 2 mobile TV channels on the 13 tendered

Strategy and Management Consulting.

Assignments include:
- Launch of 3rd Serbian mobile operator (Vip): Designed offers and pricing, built marketing plan and participated in handset portfolio definition, helping Vip Serbia to gain a 12% market share 30 months after launch, in line with business plan
- Turnaround of leading Egyptian mobile operator: Identified root causes of poor performance vs. challenger and designed integrated turnaround plan (pricing, distribution, etc.) to help operator regain first market position
- Due diligence in the Software Services Industry: Identified key driver of value creation in the software services industry, reviewed target's business plan and grown potential, formulated recommendations for LBO

Telecom & Media Strategy Consultant.

Assignments include:
- Acquisition strategy overhaul for a French pay-TV operator: Analysed the economics (costs, LTV) of each channel to define the acquisition strategy for the next calendar year, aiming at a 15m€ (+14%) margin impact over 30 months
- Postpaid mobile offer definition for a European MNO: Performed in-depth diagnostic, tested several offer scenarios (conjoint analysis), participated in defining new postpaid plans expected to increase market share by 5% (from 20%)
- Future of TV report: Studied market dynamics and emerging business models, built detailed scenario planning, identified resilient strategy to face future expected industry changes


European operations of DiamondCluster International were acquired by Oliver Wyman and merged in September 2006

Upstream supply chain optimisation:
Negotiation and implementation of an agreement on procurement reliability with top suppliers (estimated 200k€/year savings)