Philippe Luneau

Hewlett-Packard Company | Palm Global Business Unit

Drive awareness and demand for HP webOS among the developer community & develop marketing plans and campaigns targeting consumers to evangelize the app ecosystem in EMEA.

HEWLETT-PACKARD, Madrid & Paris
Palm Global Business Unit is a subsidiary of Hewlett-Packard Company.


- Responsible for managing all marketing activities for Spanish and French markets.
Define, develop and implement annual & quarterly ATL/BTL marketing plans for HP Palm telco webOS portfolio working closely with sales, product management and US/EMEA marketing teams. Collaborate with carriers (Movistar, Vodafone, SFR), telco retail & distribution partners and agencies to define GTM plans, advertising campaigns (print, ooh, digital and social medias), sell-in/sell-through/sell-out programs, incentive & e-learning programs, consumers promotions, in-stores presence and live demos, merchandising, events, training of stores staff, etc.

- Business development and sales support: work with the local account management teams during the earlier stages of the planning process to strengthen HP Palm’s positing vis-à-vis Carriers and partners – providing market intelligence, presentation and strategy development, and working with the central marketing services groups to develop and implement marketing programs.

- Program analysis and performance tracking: evaluate opportunities based on consistency with overall business goals and marketing strategy, as well as the financial and marketing ROI, brand synergy, potential impact/visibility, and execution requirements - working closely with sales, finance, legal, purchasing and sales operations.

- Champion the cause of the countries and provides feed-back on local needs, issues and opportunities to European level, to ensure integration of local needs in pan-European projects. Provide insight, expertise and guidance internally to gain support and visibility for partners and customers.

- Relationship management: develop and manage a strong collaborative working relationship with key contacts with carriers and channel & strategic partners.

- Budget Management: Plan, track and reconcile country marketing budget & MDF funds.

ZTE Corporation is China’s largest listed telecommunications equipment manufacturer and local wireless solutions provider.

Responsible for the introduction of a new brand and managing all marketing activities.

- Business development and sales support: work with the local and global account management teams providing market intelligence, presentation and strategy development, and working with the central marketing services groups to develop marketing propositions.

- Marketing and Business Planning: Define, develop and implement ATL/BTL marketing plans and activities with Spanish market carriers (Telefonica, Vodafone and Orange) and channel partners, to grow revenue and market share of ZTE portfolio (low cost mobile handsets and USB modem & OEM devices).

- Relationship management: Develop a strong collaborative working relationship with key contacts in local carriers and channel partners.

- Champions the cause of the country, and provides feed-back on local needs, issues and opportunities to China.

- Responsible for Vodafone Carrier marketing activities and demand creation.
Define, develop and implement ATL/BTL marketing plans and activities, within country budget & COOP/MDF funds, to grow revenue and market share of Motorola portfolio within Vodafone Carrier Consumer and Enterprise Business Units & channel.

- Responsible for country Motorola ATL campaigns.
Design, develop and implement Motorola advertising annual and quarterly strategy - 360º Hellomoto campaigns - for new products launches (V3, PEBL, K1,..) and promotions. Local agencies coordination (advertising and media agencies).

- Management of Motorola Websites and launch of the B2C online sales “Motorola Shop

- Corporate Sales Department creation and development
. Creation and development of the B2B activity to grow revenue and market share of Motorola mobile devices in this segment. Develop a strong working relationship with key local Enterprise Business Unit contacts in Carriers, channel and partners. Design and implement a B2B marketing plan and launch of specifics services to corporate accounts.

- Definition of the marketing & sales strategy for the windows mobile devices portfolio
Define, develop and implement a detailed marketing plan & advertising investment for Windows Mobile products launches with Carriers, channel resellers and retail & distribution partners. Define launch proposition, ATL advertising, sell in/sell-through/sell out programs and promotions, merchandising/pos materials, in-store demos, events and training of sales representatives, etc.

- Responsible for Consumer PR strategy development

Design, develop and implement a detailed annual and quarterly PR country plan to support the marketing plan (Press, events, trade shows, interviews, conferences, sponsoring) to grow Motorola share of voice and brand positioning. Develop a strong relationship with key local Press contacts. Country PR agency selection and relationships management.

- Loyalty Program “Club Motorola” management
Design and implement a Consumer loyalty program “Club Motorola” and direct marketing agency coordination (website, monthly magazine, direct marketing, events, promotions …).

Consultancy activity dedicated to support French companies in the Spanish market.

- Elaboration of the sales & marketing plans and budgets reporting,

- Animation and formation of the sales network in France (16 consultants),

- Management of a team of 3 consultants and 2 commercial assistants.

International Institute of Market Research.

- Quantitative and qualitative surveys management for international accounts: Pre-post advertising tests, advertising, tracking, launch test (concept, product, packaging, name), mystery shopping.

- “Customers Satisfaction Measurement” surveys launch in Spain and Portugal.