Salim Isler

-Assisting the National KAM in being the face of Miguel Torres on- trade strategy in Barcelona in order to build and consolidate our shares in hotel chains, restaurant chains, wineshops networks, and last but not least catering & concessions players.
-Developing and profiling new accounts for suitability.
-Maintaining and building rate of sale through existing Torres accounts
-Working with the Marketing team to ensure consistent brand strategy in the on-trade environment.
- Ensuring that Torres brands are properly introduced in each account in terms of relationship building, business potential and product portfolio.
- Organising promotional activity with the Marketing team in specific outlets ( Events, Trademarketing Tools, Clients Training)
- Reporting sales account / branding and visibility results to National KAM.
-Studying Wine and Spirits Education Trust ( WSET) - Advance Level - London August 2011

-Manage my sales territory managing and opening accounts in Barcelona Area: Distributors, Hotels, Restaurants, Bars, WineShops.
- Manage a portfolio of more than 2500 basic,premium and icon references: wines, sparkling,champagne, imported spirits ( brandy, rhum, etc.) and delicatessen products.
-Setting of weekly and quarterly goals as well as handling sales & marketing reports.
-Provide customer service and training to clients

-Prospect new HORECA accounts and partners.
-Increase Torres brand awareness in Barcelona.Area.
-Provide customer service to small and medium clients HORECA - Hotels, Restaurants, Bars and Catering.
- Wine and Food Events( Barcelona, Sitges, Vilafranca del Penedés)

-Responsible for selling and servicing MICE and Evening Events in Eurostars Grand Marina Hotel 5* GL (Barcelona).
-Working closely with Hotel International / National Sales Managers in contract negotiations and servicing groups as it relates to catering and convention services (Meeting, Congress, Incentives, Sports & Culture Events and TTOO)
-Primary sales efforts are in Banquet Food, Beverage and Meeting Room Rental and may include menu planning, agenda setting, hotel meeting services, hospitality amenities, and special VIP requests.
-Reviewing contract and facilitating communication before, during and post event with the hotel staff ( Food & Beverage, Front Desk, Meeting Room,Transportation) to ensure a 5* level of service.
-Hosting site inspections, maintain strong customer relationships, participate and may lead event meetings, and other staff meetings, and work as a team member with the sales and catering staff.
- Part Time Master in E-Tourism ( UB - Universitat Barcelona) - Online marketing and selling strategies for Hotels & Destinations.

Responsible for opening and managing French coporate accounts: Intervida, WorldVision, Sidaction, Wolters Kluwer and CEIF.
-Design and manage multiple marketing campaigns (Adquisition, Conversion and Retention) and supports (Telemarketing, Mailing, Emailing and Conavigation)
-Research clients' products, services, plans, competitors and target markets to elaborate briefings and present direct marketing strategy proposals to clients for approval.
-Business travel to France to meet up with leads, clients and to participate in Events (MD Congress 2006)
-Ensure that projects are completed on time and within budgets