Yannick Ruby

Yannick Ruby

CRM & Analytics professional, OgilvyOne Worldwide Paris
 

En poste chez Urban Science

 

    En résumé

    Professionnel avec une expérience internationale de 10 années en conseil en géomarketing, web analytics, (e)CRM, database marketing, analyse de données et systèmes d'information. -------------------------- 2007 Targeting Manager, OgilvyOne Worldwide, Paris, France - ROI models; Customer database analysis; segmentation an modelling, Web analysis; CRM, eCRM, direct marketing; Online surveys 2006 CRM Project Manager, Urban Science, Madrid, Spain - Responsible for setting-up and developping Urban Science CRM activity in Spain - Development of Urban Science activity in Portugal 2003-2005 Market Research Manager, Urban Science, Madrid, Spain - Management of a department of 4 consultants - Geomarketing studies; Internet studies (online behaviour modelling, online surveys); Satisfaction Analysis; Quantitative modelling and analysis 2001-2003 Database & Reporting Manager, Urban Science, Madrid, Spain - Management of a department of 7 consultants - Responsible for the National data processing, market information reporting for automotive clients, monthly market forecasting. 1998-2001 Market Analysis Consultant, General Motors, Madrid, Spain - Responsible for the monthly Registration & Sales processing; reporting for the marketing, sales and network management departments - Consulting in network management, forecasting and sales analysis based on quantitative analysis 1997-1998 Network Planning Consultant, Urban Science, London, UK - Geomarketing Projects for Hyundai UK, Nissan Netherlands, JCB UK, Nissan UK and Inchcape - Statistical studies for various european automotive clients.

Parcours

Compétences

 
  • Analytics
  • Automobile
  • Bases de Datos
  • Bases de données
  • Chef de projet
  • Conseil
  • Data mining
  • Database
  • Voir toutes les compétences (28)

Centres d'intérêt

 
  • Trilingue français/anglais/espagnol